SWAYAM
SWAYAM is a programme initiated by Government of India and designed to achieve the three cardinal principles of Education Policy viz., access, equity and quality. The objective of this effort is to take the best teaching learning resources to all, including the most disadvantaged. SWAYAM seeks to bridge the digital divide for students who have hitherto remained untouched by the digital revolution and have not been able to join the mainstream of the knowledge economy.
Courses
Design Thinking
Welcome to the captivating world of Design Thinking! This online course is designed to introduce you to the essential principles and techniques of Design Thinking—a powerful approach to problem-solving and innovation that has gained widespread recognition across various sectors in today's contemporary era.
B2B Marketing
Business environment is changing continuously. These changes are reflected in how business customers buy products and make suitable strategies to be sustainable in the VUCA (Volatile, Uncertain, Complex, and Ambiguous) world. The unprecedented COVID-19 pandemic has given many learning lessons in business to business market.
HR Analytics
This course presents the possibilities of using HR analytics required at different managerial hierarchal levels to navigate the VUCA (Volatile, Uncertain, Complex, Ambiguous) labyrinth. This course attempts to bring to the fore the compelling forces created by the changes in business environment and how the HR function needs to adopt HR analytics to add more value for business.
Business Ethics and Corporate Governance
Business Ethics and Corporate Governance is a course that explores the principles, practices, and issues related to ethics and governance in the corporate world. The course aims to provide learners with a comprehensive understanding of the moral and ethical dilemmas that organizations face, as well as the structures and mechanisms in place to ensure responsible and sustainable business practices.
Artificial Intelligence in Marketing
The course AI in Marketing explores how artificial intelligence is revolutionizing the marketing landscape by enabling smarter, data-driven decisions and personalized customer experiences. Students will gain a deep understanding of AI applications such as predictive analytics, recommendation systems, chatbots, and marketing automation. The course bridges theory with practice by integrating machine learning models, natural language processing, and sentiment analysis to understand consumer behavior and optimize marketing strategies. Through hands-on exercises and case studies, learners will explore tools used for AI-enabled targeting, pricing, and content generation. Emphasis will also be placed on the ethical use of AI and data privacy in digital marketing. By the end of the course, students will be equipped to design and implement AI-driven marketing campaigns that enhance customer engagement, retention, and brand value. This elective prepares future marketing professionals to lead in a rapidly evolving, technology-driven business environment.